Lootah Group of Companies is one of Dubai’s established family business groups, built over five decades by a family that has played a major role in the development of the UAE.
Its portfolio spans construction, real estate, investments, ready-mix industries, trade, technology, automobiles, hospitality, healthcare and agriculture. With the launch of Jingong’s fully electric heavy machinery in the UAE, the group brought zero-emission construction equipment to the region, and partnered with Endorse Media to introduce it to the market.
Many businesses,
one clear story.
The challenge
Lootah Group runs a diverse portfolio of businesses. The challenge was to communicate the group as one strong, trusted brand while giving each business its own voice.
Our approach
We developed a storytelling framework for the group, then produced corporate films, interviews and photography that connect each business back to Lootah’s shared values.
The result
A consistent corporate content system that the group uses for its website, social channels, events and partner presentations.