(01)Overview
2000+Guests, press and partners at the launch event
25+Media and PR features in launch month
100K+Social reach in one week
70K+Video views across the brand film and reels
A new identity, a launch event, PR, film and an always-on social presence, delivered by one team for Kallu Farms’ entry into the market.
(02)What we did
Five disciplines, one launch.
01BrandingA name lockup, colour palette and visual language rooted in the farm’s heritage, applied across packaging, signage and digital.
02Brand launch eventWe concepted, produced and ran the launch night, from venue and staging to guest list, hospitality and on-site content capture.
03PRPress kit, media invitations and interviews that put the Kallu Farms story in front of regional press and lifestyle outlets.
04VideographyA hero brand film shot on location, plus event coverage and short vertical edits for Instagram and TikTok.
05Social media marketingChannel setup, a content calendar and paid amplification that carried launch momentum into steady, ongoing engagement.
(03)The work
Photos & videos.
(04)Results
A brand people recognised from week one.
Launch-night buzzThe event filled to capacity and generated a wave of guest and influencer posts within 24 hours.
Earned mediaCoverage across print, online and broadcast introduced the brand to audiences beyond its home region.
Social from zeroNew channels built an engaged following, with video driving the highest share and save rates.
A consistent brandOne identity now runs across packaging, retail, events and digital, ready for the next phase of growth.
“Endorse Media gave Kallu Farms a face and a voice. From the launch night to our social pages, everything felt like us.”
Mr. Farrukh MalikFounder, Kallu Farms